Monday, January 22, 2007

Contextual Link Exchange Programs

Stop exchanging reciprocal links!
If you maintain a blog or general websites. your inbound links are primarily coming from back end links pages you are probably noticing that this is becoming less and less effective. Even if the pages are based on a theme they are still not passing very much reputation since they are on pages with hundreds of links.

Start swapping contextual links.
It is much more effective to get links embedded within the context of an article or blog that is based on the same theme as your site. If you use appropriate anchor text this can greatly supplement your SEO efforts. Not only will your pages rank higher in the search engines you will also be building residual traffic from the content pages linking to you.
This is really common sense. If you place yourself in the shoes of the people who are visiting your contextual partners site would you be more likely to be interested in a page linked from the article you are reading or to a page within their link exchange directory? I don’t know about you but I often visit pages linked to from articles. I also stay away from back end directories like they are a pit filled with poisonous snakes.

So how do you kick the reciprocal habit?
You could simply search for related articles and contact webmasters with contextual exchange proposals. This method is a little tedious. It works but it is not always time efficient. Many webmasters prefer simple directory submission.
Another, more efficient, option is to join the V7 Contextual Link Network. Contextual Links @ V7N provides the perfect link - the ideal link - by design. The link is no longer a matter of happenstance, random haphazard or something to be left to divine intervention. The perfect link is now a commodity.

Conclusions

Websites building perpetual traffic as opposed to disposable traffic are much more likely to sustain themselves. Writing web content is an excellent way to build passive income. An article can potentially pull visitors from search engines for years. In my opinion self sustaining websites or pages are the basis for building larger and larger income streams.

Webmasters have the option to display additional ads to increase the EPM. Although this may have short term benefits it can damaging in the long term. If the end user is dissatisfied with the number of ads on the site they may not return in spite of the quality of content. This is what I call “disposable traffic“.

Afterall, you could always hit up Google and search for your site topic and look out for sites providing targeted links. ;)

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